Incentive structures work. So you have to be very careful of what you incent people to do, because various incentive structures create all sorts of consequences that you can’t anticipate. Everybody at Pixar is incented to build the company: whether they’re working on the film; whether they’re working on a potential direct-to-video product; whether they’re working on a CD-ROM. Whatever their combination of creative and technical talent may be, we want them incented to make the whole company successful.
—Steve Jobs
